Automate costs for a six-client agency

Your budget does not buy a new contact database or a seat for every person on the team. It buys one connection screen where the apps you already pay for are linked once, so the work then runs inside your own accounts rather than in a separate tool you have to learn and maintain.

Separate sending per client is the thing you are really funding. Because the work happens inside the accounts you connect, each client's inbox and sending identity stay apart, and the activity log gives you a record you can show when a client asks where a lead came from and who touched it.

The tier you pick sets how much volume you can push through that setup, so the cost follows your sending rather than your headcount. That suits an agency billing per client, because you can size the tier to the outreach you actually run instead of paying for seats that sit idle.

Three lifetime tiers are published: Starter, Growth, and BYOK unlimited. Moving up changes the volume of work the platform will handle for you, which matters when six or seven clients each need their own sequences running at the same time without one crowding out another.

The other shift is how model usage is paid. On the bring-your-own-key tiers you supply your own model key, so the model provider bills you directly for what the AI sends, while the platform tier covers the connection and orchestration work. That split lets you see the two costs separately.

Setup support and the activity log stay part of the picture across the tiers, so what you are really choosing between is capacity and the billing route for model usage. Neither route changes the core behaviour of running work inside your own connected accounts.

The worry that stops most agencies is a shared inbox that mixes clients together. With Automate, work runs inside the accounts you connect, so separation depends on how you set those connections up, not on a single pooled inbox that everyone draws from.

That means the fix is in your setup, not in the price. Give each client its own connection and sending identity, and the activity log records which account each step touched, which is what you need when a client asks you to prove where their leads came from.

It is worth being plain that the platform does not supply the list. Lead quality rests on the data already in your connected accounts, so the separation you get is only as good as the accounts and permissions you bring to it.

Start with your busiest month rather than an average one. Count the outreach steps you run across all clients at peak, then check which tier's volume covers that figure with room to spare, because a tier that fits a quiet month will pinch when two clients launch campaigns together.

Then decide on the model billing route. If you already hold a model key and want usage billed to you directly by the provider, the BYOK unlimited tier keeps that separate from the platform tier. If you would rather not manage a key, a volume tier keeps it simpler.

Before paying, confirm that each client's sending identity can be connected separately and that you hold the permissions to do it. If a client's account restricts access, that limits what the automation can reach, and no tier changes that.