Which Automate plan suits resellers and white-label partners?

Begin with the tier names rather than the numbers. The list separates Starter lifetime, Growth lifetime and BYOK unlimited lifetime, so the decision is about volume and about who pays for model usage. As a reseller, you are matching a tier to the amount of client work you expect to run, not to a monthly headcount.

The first two tiers are volume-based. Starter and Growth differ by how much work you can run through the platform, so estimate the number of client accounts you will connect and the frequency of automated steps before choosing. White-label partners should read each tier as a capacity decision, because one client project can consume more volume than expected.

The BYOK unlimited lifetime tier changes the billing model. You bring your own model key, so model usage is billed by your provider rather than included in the platform price. For resellers who already hold provider credits or prefer to control model spend, this tier is the one to examine against the volume tiers.

Your fit depends on how much of the work you want to own. A reseller selling the outcome under their own name needs enough volume to cover client projects without constant monitoring. If you expect steady, repeated runs across several clients, the Growth lifetime tier is the natural step up from Starter.

White-label partners often want the model cost to sit with them rather than the platform. The BYOK unlimited lifetime tier suits that arrangement because your own key handles model usage and the platform fee covers the automation layer. It also gives you a single place to manage provider billing across client work.

If you are testing the model with one or two clients, Starter lifetime keeps the commitment small while you learn the guided setup and activity log. Move up once you know your actual volume. The tiers are lifetime purchases, so the choice is about expected capacity, not a trial period.

The main risk is licensing for client use. Before paying, confirm that the tier you choose allows you to run work for clients under your own name. A lifetime licence that forbids client use would defeat the reseller model, so treat that as the first question, not the last.

A second risk is account permissions. The platform can only act within the permissions your connected accounts grant, so a client account with restricted access will limit what you can automate. Plan for admin approval where needed and check each client's access before you promise an outcome.

A third risk is model billing on the BYOK tier. Your own key is billed by your provider for every request, so resellers must account for that cost in their own pricing. Volume tiers avoid that separate bill but cap how much work you can run. Neither is wrong; they suit different reseller models.

Starter against Growth is a volume comparison. Starter lifetime covers lighter use, while Growth lifetime raises the capacity for more client work. If you sell to several clients and expect regular automated steps, the higher volume tier avoids the friction of running out mid-project and having to upgrade later.

Growth against BYOK unlimited is a billing comparison. Growth includes model usage within the platform price, while BYOK unlimited shifts model cost to your own provider key. Resellers who want predictable platform costs may prefer Growth, while those who already manage provider billing may prefer BYOK unlimited.

Choose by the constraint that binds you first. If volume is your limit, compare Starter and Growth. If model cost control matters more, compare Growth and BYOK unlimited. In both cases, confirm client-use rights and account permissions before paying, because no tier overrides those limits.