Which Automate plan suits a small SaaS sales team?

Pricing is published as a lifetime purchase, not a subscription, and the tiers are named Starter lifetime, Growth lifetime and BYOK unlimited lifetime. That shape matters for a small team because you pay once and then live with the volume you chose. The volume allowance, not the feature list, is what separates the first two tiers.

Your own costs sit beside the tier price. Model usage on the BYOK tier is billed to your own model key, so that provider invoices you separately. On the other tiers the platform supplies the model. Either way you are paying for connection work done once rather than a monthly contact database rental.

The price list itself lives on softwareprogrammer.app, and you should read it there rather than from any summary. What you are buying is a single connection screen where the apps you already pay for are linked once, then a request to the AI to research, write, send, update and log inside those accounts.

For a two-person team, Starter lifetime is the sensible first buy. Your job is narrow: find operations managers in named countries, write to them, book demos and log the outcome. That is a modest volume of work per week, and Starter covers it without paying for headroom you will not use in the first months.

Growth lifetime becomes worth considering when the volume allowance on Starter starts to bite, for example when you add a second outbound motion or begin re-contacting older records. Move up on evidence from your activity log, not on a forecast. The log shows what actually ran, which is a firmer basis for a tier change than a guess.

Skip BYOK unlimited unless you already hold a model key and want to manage that billing yourself. It suits a team that prefers to pay the provider directly and keep the platform cost flat. For most small sales teams the simpler path is a standard tier and a clear view of the work being done.

The objection you raised is the right one to hold onto: a list that looks big but contains no decision makers is a cost, not an asset. Automate does not supply contacts. It works inside the accounts you connect, so the quality of what it can reach is the quality of what you already hold. Check your records before you buy.

Permissions set the ceiling. The platform can only act within what each connected account allows, so a restricted mailbox or a CRM role without edit rights will limit the automation as well as your own access. Confirm with whoever administers those tools that the connection will have the access the work needs.

Destructive steps need confirmation before they run, which adds a pause to sequences that delete or overwrite records. Treat that as a safeguard rather than a delay. Guided setup and the activity log are there to help you review what happened, so read the log in the first weeks rather than assuming each run behaved.

Compare Starter lifetime with Growth lifetime on volume alone, because the connection method and the way work runs do not change between them. Ask how many research, write and send actions a week your two sellers genuinely generate. If the answer sits comfortably inside Starter, the larger tier is money spent on unused capacity.

Compare Growth lifetime with BYOK unlimited on billing rather than on features. BYOK moves model costs to your own provider key, so your total spend depends on how much the AI is asked to do. A team that sends a few hundred personalised messages a month will feel that differently from one running research on every record.

Whichever pair you weigh, hold the same test: run one campaign to operations managers in a single country, read the activity log, and count booked demos against the records you started with. That result, not the tier name, tells you whether to stay or move up.