What resellers get from Automate, tier by tier

Three decisions sit in front of you before any payment: which tier fits your client volume, whether you bring your own model key, and how you will present the finished work under your own name. Take them in that order and the buying question stops being about features.

Your money buys a working connection layer. One screen joins the apps a client already pays for, and the runs happen inside those accounts rather than in a separate tool the client has to learn. You are paying for the wiring and the labour it removes, not for a seat that renews each month.

The lifetime tiers published on softwareprogrammer.app set the shape of the spend. Starter and Growth differ by volume, and BYOK unlimited differs by who owns the model key. Read the volume first, because that is what decides whether a client engagement fits inside a tier or spills past it.

Starter lifetime is where a reseller proves the model. You connect a client's apps, build one workflow, and watch the activity log to see what ran and what paused. Guided setup carries you through the first connection screen, so you are not assembling the logic from a blank page.

Growth lifetime takes the same setup and raises how much work passes through it. This is the tier for a reseller carrying several clients at once, or one client whose runs happen daily rather than weekly. The platform behaves the same way; what changes is the headroom you have before volume becomes the constraint.

BYOK unlimited lifetime changes who supplies the model. You plug in your own key, and your provider bills the requests while the platform carries no model cost of its own. For a white-label partner already paying a model provider directly, that keeps the billing relationship in one place.

The objection is licences that forbid client use, and it is a fair one to raise before paying anything. Ask the seller directly, in writing, whether your tier permits you to run work for clients under your own brand. The brief for this page does not state the licence terms, so treat that answer as the condition of purchase.

A second doubt follows closely: whether the work looks like yours or like a tool you happen to use. The setup runs inside your client's own accounts, so what they see is their inbox, their sheets, their records being handled. That is the outcome you sell, and it does not depend on a badge in the corner.

The third doubt is volume. If you cannot predict how many runs a client needs, start on Starter and let the activity log tell you. A tier bought on a guess is a tier you may outgrow in a fortnight, and the lifetime price does not refund the guess.

Move to Growth when the log shows you are managing volume rather than testing it. That is a decision made from evidence: how many runs a week, how many clients, how often a sequence pauses for a confirmation. If those numbers are climbing, the headroom is worth paying for. If they are flat, stay where you are.

Move to BYOK unlimited when the model key is the thing you want to control. A partner who already holds a provider account and wants one bill for model usage will find that tier tidier than carrying model cost inside the platform. A reseller who would rather not manage a key at all should stay on the volume tiers.

The wrong move is upgrading before the first client run. Buy the smallest tier that lets you complete one workflow end to end, learn where confirmations interrupt a sequence, then decide. That order keeps the lifetime spend tied to work you have actually seen run.