Pricing an AI cold email agent for your store

Spending here buys preparation work rather than a list of brands. The agent plans campaigns, drafts the copy and holds each one for your review, so what you pay for is the hours you would otherwise spend writing supplier and distributor emails by hand before every launch.

Part of the tier covers the sending side. A managed sending mailbox removes the need to configure your own mail server, which matters if you would rather spend the afternoon on product listings than on domain records. The tiers are published on softwareprogrammer.app, and the price table is rendered separately from this page.

The interface runs in English and Spanish, which suits stores selling into both markets and writing to distributors in either language. None of the tiers promise a reply from the brands you approach, so treat the figure as the cost of getting prepared campaigns out of the door rather than as a cost per conversation.

Between tiers, the difference sits in how much of the sending and setup work is carried for you, not in the quality of the writing. Starter, Growth and the BYO-SMTP route each describe a different amount of included work, and the published table on softwareprogrammer.app sets out which one fits which kind of store.

A store with its own mail infrastructure may prefer the BYO-SMTP route, because it keeps sending inside a server you already maintain and understand. A store without that setup tends to look at the tiers that include a managed sending mailbox, since the agent then handles the mailbox side while you handle the review step before each launch.

The confirmation step stays the same at every tier. You confirm before any send, so a larger tier does not remove your review, it only changes the surrounding setup. Read the table with that in mind: you are choosing how much of the plumbing is included, not buying your way past the approval step.

Your objection is contact quality, and it is a fair one. Paying for a tier and watching messages bounce on the first send feels like paying for nothing. The agent works from campaigns you direct at named brands and distributors rather than at generic inboxes, so the addresses you choose matter as much as the tool.

Delivery depends on sending reputation, and a managed mailbox is a starting condition rather than a result. A new domain with no history will behave differently from one that has been sending for a while. Plan for that before you judge the spend, and keep your first campaigns small enough to read what comes back.

No replies are promised, so the honest measure is the preparation time you no longer spend. If writing supplier outreach by hand takes your evenings, the tier is doing visible work. If you expect the tool to produce conversations on its own, no tier will meet that expectation.

Start by asking who owns the mailbox. If you already run a mail server you trust, the BYO-SMTP tier keeps sending where you can watch it, and your existing reputation travels with the campaigns. If you do not, a tier with a managed sending mailbox saves you the setup work and gives the agent more to handle.

Next, count the campaigns you realistically run in a season. Supplier outreach tends to come in bursts around new product lines and wholesale seasons, so match the tier to those bursts rather than to a monthly habit you may not keep. The lifetime structure means you pay once for the scope you choose.

Then read the published table on softwareprogrammer.app beside your own workflow. The right tier is the one whose included work removes the tasks you actually dislike, whether that is writing, mailbox setup or both. If two tiers look close, choose the smaller one and let your confirmed launches tell you whether you need more.