AI Sales Agent pricing, seen from a two-person sales desk

Before you look at any tier, ask the question your team keeps raising: will this give us a big list full of names who cannot approve anything? Pricing does not answer that on its own. What you are paying for is the campaign work around your targeting, so the tier you pick should match the time you want saved on planning, list building and drafting.

Budget the spend as payment for preparation hours rather than for message volume. Your goal is demos with operations managers in named countries, and the agent plans campaigns, builds the lists and writes the copy before anything leaves. The figures themselves sit in the publisher's table, so read them there instead of estimating from memory.

Because the tiers are lifetime rather than monthly, the decision is a single commitment. Weigh it against the hours your two people spend assembling each sequence by hand. If list building and first drafts already eat your week, the cost conversation changes shape. If you enjoy that work and do it well, the case for paying is weaker.

Each lifetime tier bundles the same core work in different amounts. The agent plans a campaign from what you tell it, assembles the list, and writes the sequence. You then review it and confirm before any send happens. A managed sending mailbox is part of the offer, which matters to a small team without a person dedicated to inbox setup.

The difference between Starter, Growth and BYO-SMTP comes down to how the mailbox is handled and how much campaign work is carried for you. The BYO-SMTP tier suits a team that already runs its own sending infrastructure and wants the planning and writing side. The interface works in English and Spanish, which helps if your named countries include Spanish-speaking markets.

Do not read the tiers as a quality ladder. Read them as scopes of work. A two-person team usually wants the least admin, so ask which tier keeps mailbox management off your plate and leaves you reviewing drafts. Then map that against the operations managers you are targeting in each country and the campaign volume you can realistically review each week.

The doubt is fair: a long list of generic contacts will not book a demo with anyone who signs off. The answer is not a bigger list. It is the review step. Since you confirm every launch before it goes, you can look at who made it into the list and cut the names that are not decision makers before the campaign runs.

That confirmation also means the agent will not send while you are away from the account, so nothing slips out overnight. Sending reputation still governs whether your mail arrives, and the product checks it rather than promising it. Treat the managed mailbox as a clean starting point, not as a delivery guarantee.

On replies, keep your expectations plain: the agent does not assure you that anyone will answer. A campaign is an opening, and the decision to respond belongs to the operations manager reading it. Your job is to keep the list accurate and the copy specific, and to judge the spend on preparation time saved rather than on a response figure.

Set the tiers beside how your team actually works. Put your current process on one side: hours spent sourcing names, writing sequences, checking inboxes. Put what the agent does on the other: planning, listing, writing, and a mailbox for sending. The gap between them is what you are buying, whichever tier you choose from the publisher's table.

Compare by the admin you want removed. If neither of you wants to touch sending setup, the tier that includes the managed mailbox is the honest starting point. If you already run your own sending and only want the drafting help, the BYO-SMTP route matches. Neither choice changes the review step or the fact that replies are not assured.

Finally, compare against doing nothing. A two-person team can keep running campaigns by hand, and the cost of that is your time. The price decision is whether the included preparation work returns more hours than it costs. Take the tier whose scope fits that answer, not the largest one, and revisit only if your campaign volume changes.