Reach twenty right people a week without an assistant

Your money pays for preparation you would otherwise do late at night. The agent plans a campaign, builds the list and writes the messages, so the hours you would spend drafting and checking names go back into calls and follow-ups. You are buying the working time, not a volume of email.

Consider what the spend replaces rather than what it adds. A solo founder who sends twenty considered messages a week is doing list building, research, drafting and scheduling. The agent takes those steps in order and leaves the judgement to you, which is the part that needs a founder rather than an assistant.

Keep the budget in proportion to what you can review. If you can read twenty drafts and approve them in a sitting, that is the scale to plan for. The tiers describe scope of included work, and the published lifetime options sit on the softwareprogrammer.app table rather than in this page.

Each lifetime option covers the same core work. You get campaign planning, list building and message writing, a managed sending mailbox, and a confirmation step before anything leaves. The differences between Starter, Growth and BYO-SMTP sit in how much of that work is included and where the mailbox comes from.

Starter lifetime suits a founder sending a small, careful set of messages each week while learning what the market answers. Growth lifetime fits a founder who has found a message that works and wants more of the same preparation handled. BYO-SMTP lifetime is for the founder who already runs a sending setup and wants to keep it.

The interface is available in English and Spanish, which matters if you sell into both language markets. Read the tiers as three amounts of included preparation rather than as three grades of product, and pick the one that matches the number of campaigns you can genuinely review each week.

The worry is fair: a tool that asks for a week of setup before the first send is a week you do not have. The confirmation step is where the time goes, and it is deliberately the last step. You review the campaign the agent has drafted, then approve or change it. Nothing sends without you.

What you should test in the first session is whether the drafted list and messages are close enough to send after a short read. If you are rewriting every line, the setup is not finished. If you are adjusting a phrase and approving, the work is doing what you paid for.

Treat the first campaign as the trial. Plan one, read it, confirm it and watch what happens. That gives you a real sense of the time saved before you commit to a larger tier, and it keeps the first week focused on sending rather than on configuration.

Moving up a tier is a question of review capacity, not of ambition. If you are already approving the full set of campaigns you can read in a week and still turning work away, the larger scope earns its place. If you are skipping reviews to keep up, a bigger tier will not help you.

The BYO-SMTP option deserves a separate look. Choose it when you already have a sending mailbox you trust and want to keep using it. Choose a tier with the managed mailbox when you would rather not run that infrastructure yourself as a solo founder with no operations help.

Before you upgrade, look back at the campaigns you have sent. If the preparation time is the constraint, more included work is the answer. If the constraint is your own hours for confirming, the answer is a smaller list of better-chosen people, not a larger plan.