Picking an AI Legal Assistant plan when one channel owns your budget

Between the cheapest plan and the one above it, the question is not which costs more but which matches how often you draft. You open the page, you see Personal lifetime, Professional lifetime and BYO key lifetime, and you ask which one keeps your one channel moving without buying capacity you will not use.

Map the tiers to the work you already do. When a campaign claim needs a contract clause checked, an action plan and a document draft come first, then a deadline and evidence checklist. Count how often a week that happens, because frequency is what separates a light plan from a heavier one.

Treat the published lifetime tiers as a single purchase, not a monthly cost to model against headcount. Your objection is duplication, so write down what the channel already has in place. If nothing covers drafting and checklists, the tier choice becomes about volume and key handling, not about adding a second overlapping subscription.

Personal lifetime suits a manager whose drafting is occasional: a supplier clause, a usage question, a claim that needs a written trail. The work you get is the action plan, the draft and the evidence checklist, produced when a campaign raises a question you cannot answer from memory. You keep the routine inside the channel.

Professional lifetime fits when the same tasks arrive often enough that you want the fuller route. Escalation routes mapped matter here, because repeated questions tend to reach people outside marketing, and a mapped route saves time. Choose it if you expect to draft regularly rather than in bursts around launches.

BYO key lifetime is for you if your organisation already holds a model key and prefers to keep usage there. The plan admits you bring that key, and the tiers are otherwise organised by usage. Decide by drafting frequency first, then by whether your team wants to route model calls through its own key.

Before you pay, know what the tool is not. It does not act as a law firm, so nothing it produces stands as legal advice or representation. What you get is preparation: a plan, a draft and a checklist you then take to the right person. Keep that boundary visible when you share output with the rest of the channel.

Local rules move, so verify every deadline, agency name and document format against the current official source. A checklist that was right last quarter may not be right now. Build that check into your routine, because a marketing calendar runs on dates and a stale date is worse than no date.

Where a matter is high stakes, a lawyer reviews it. Marketing rarely sits on court risk, but contract terms and regulated claims can. If the exposure is financial or regulatory, treat the draft as a starting brief for a qualified person rather than a finished answer you send onward.

Comparing Personal against Professional, ask how many drafts a month you realistically produce. Personal covers the occasional question; Professional is the step up when drafting becomes routine. Write down the last month's questions and you will see which side of that line you sit on without guessing at capacity you may never use.

Comparing Professional against BYO key, the deciding factor is who holds the model key. If your organisation already manages keys centrally, BYO key keeps usage inside that arrangement. If not, the usage-based tiers are the straighter path, and you avoid setting up key handling the channel does not need.

Whichever pair you weigh, judge them on the output you need. Action plans, document drafts, deadline and evidence checklists and mapped escalation routes are the substance. If two tiers cover the same substance at your frequency, take the lighter one and revisit only when the work genuinely grows.