Pricing an AI Legal Assistant for your own brand

Cost works differently when the buyer is a reseller. You are not pricing a seat for one person who opens a login; you are pricing a tier that has to cover the work you pass to clients under your own name. The lifetime tiers published on softwareprogrammer.app are the reference point, so read them against your delivery volume rather than against a single user.

Your unit of sale changes the maths. If you resell the outcome, one client matter can involve an action plan, a document draft, a deadline calendar and an evidence checklist. Each of those is output you are accountable for, and each one draws on the same tier, so plan how many matters a tier must support before you quote anything to a client.

The bring-your-own-key tier deserves separate treatment. It shifts part of the running cost to a key you control, which suits a partner who already has arrangements in place. Whether that suits you depends on your own setup, so compare it on the terms you actually operate under rather than assuming it is cheaper.

Keep the pricing conversation separate from the licence conversation. A tier tells you what usage you can draw on; it does not tell you whether you may put your logo on the result. Both questions need an answer before you commit, and the second one is the one that tends to stop resellers.

Three lifetime tiers are named: Personal, Professional and BYO key. For a reseller, the useful question is not which tier sounds bigger but which tier matches the volume and the shape of the work you intend to hand over. Personal suits a narrow practice; Professional suits regular client output; the key-based tier suits partners with their own infrastructure.

What the product produces is consistent across the work: an action plan, a document draft, a deadline calendar, an evidence checklist, and escalation routes mapped out with the agencies and steps that apply. That set is what your client receives, so the tier you choose has to sustain that full set repeatedly rather than once.

Read the tier names as labels for usage, not as promises about client rights. The brief lists tiers by usage or by BYOK, and that is the axis you are buying on. Anything beyond usage, such as permission to present the work under your own brand, has to be established separately and in writing.

A simple way to decide is to count the matters you expect to deliver in a typical month and check which tier that count fits. If the count is uncertain, start where you can measure it and move up once the pattern is clear rather than guessing at the top.

The doubt is licences that forbid client use, and it is a fair one. A reseller who buys a tier and then finds the terms restrict handing the output to clients has bought the wrong thing, however good the output is. Resolve that question before the price question, because a tier you cannot use is not a saving.

Ask directly whether the licence allows you to deliver the action plan, the draft and the calendar to a client under your own name. Get the answer in writing and keep it with your records. If the answer is unclear, treat it as a no until someone with authority confirms otherwise, and do not build a client offer on an assumption.

There is a second layer to the doubt. Even with permission, the product is not a law firm, so what you pass on carries limits you must pass on too. Your client should know the draft needs verification and that high-stakes matters need a qualified lawyer. A reseller who hides that is storing up trouble.

Answering the doubt honestly also helps you sell. A partner who can say plainly what the tool does, what it does not do, and where a lawyer steps in is easier to trust than one who promises a substitute for legal advice. That clarity is part of the offer, not a weakness in it.

Compare the three tiers on four things: how many client matters you expect, whether you want to manage your own key, whether the licence permits client delivery, and how much verification work each output will need from you. The last one matters because verification is your time, and your time is a cost the tier does not show.

Set the tiers side by side against those four and the choice usually narrows quickly. A partner with steady client volume and no key arrangement will look at Professional. A partner with existing infrastructure will look at BYO key. A partner testing a narrow offer will look at Personal. The label follows the work, not the other way round.

Then check the edges. Confirm that the deadline and evidence checklists you hand over will be verified against current local rules, because those rules change and the client relies on you. Confirm that escalation routes are described as mapped guidance rather than as a guarantee of outcome. Confirm what happens when a matter is clearly too serious for a draft.

Finally, write your own delivery note. State what the client receives, that it is not legal advice, that local rules need checking, and that serious matters go to a lawyer. That note protects the client and protects you, and it costs nothing to include in every handover.