Choosing a multichannel platform to resell

Your Monday starts with a client asking why a booking confirmation never arrived, and you opening one workspace to find out. Campaigns, the shared inbox and the CRM sit in the same place, so the answer is a search rather than three logins. You are buying the joined-up record, not the individual screens.

Email, chat, social and SMS all run from that workspace, which matters when a distributor wants a text and a shop wants a social reply on the same day. Booking and automation come built in, so a client's calendar and follow-up sequence do not need a second subscription you have to explain on an invoice.

You are also paying for the right shape of thing: something you put your own name on and hand to a client as your service. Priced tiers are sized by how many channels you connect, so your cost tracks the work you take on rather than seats you never fill.

The publisher's own price table sets the three lifetime options against each other, and you should read it directly rather than take a second-hand figure from anyone, including this page. What you are buying is a workspace your clients never see the inside of.

Three lifetime options are listed: three-channel, all-channel and agency. The split is by connected channels, which is the only number that should drive your choice. Count the channels a typical client actually uses before you pick, not the ones you might add later.

Resellers with one narrow offer often sit well on the three-channel tier, because a client's email, chat and one social account fill it. If your client base spans networks, the all-channel option removes the need to ration slots across accounts, which matters more than the headline difference between tiers.

The agency tier exists for partners whose work spans several client brands at once. Decide it on client count and channel spread, and check with the publisher what each tier permits in terms of client use. The price table shows what each tier costs; the terms show what it allows.

What holds people back is nearly always the license rather than the tool itself. You have been burned by a tool whose terms quietly ruled out client work, leaving you reselling something you could only use in-house. Before paying anything, read the terms for whether client use under your own name is permitted, and ask the publisher directly if the wording is unclear.

The second doubt is operational: every channel you connect needs your own provider account, so a client's social page or sending domain has to be set up under an account you hold and can access. That shapes how you onboard, and how you explain it on your own paperwork.

Neither doubt is a reason to avoid the platform, but both are reasons to check before you commit. A short email to the publisher about licence scope costs you an afternoon; discovering the problem after a client launch costs you the client.

Take a reseller whose clients want email, chat and one social channel. The three-channel lifetime tier fits that pattern: campaigns, inbox and CRM in one workspace, booking and automation available, and no slots being paid for that nobody uses. You send from your own provider accounts and present the work under your brand.

Now take a partner with clients across several networks and a steady flow of new brands. The all-channel lifetime tier stops you rationing channels between clients, and the agency tier is the one to compare if client volume keeps climbing. Work the numbers against the price table and against what each tier permits for client use.

In both cases the AI features are a separate spend, so put credits on their own line rather than folding them into the tier cost. And keep the licence question at the front: the right tier at the wrong terms is not a bargain.