Finding the person who signs off, without a retainer

Picture your week: you have a shortlist of studios, shops or agencies you would like to work with, and you need the name and address of whoever approves the budget. Instead of opening three tools, you type the company into a chat, the address comes back checked, and the message goes out from the same place.

Because finds and sends sit together, the work you would otherwise split between a research session and a separate sending tool collapses into one pass. Every address is verified at lookup, which matters when a bounced message to a decision maker costs you the introduction you wanted.

On paid plans the number of finds equals the number of sends, so you are not paying for a large list you cannot write to. The buying decision is therefore simple: work out how many new first emails you realistically send in a month, and pick the smallest tier that covers it.

Higher tiers widen the same workflow rather than changing it. You get more finds and more sends per period, and the AI writer covers every email type you are likely to need, from a first approach to a follow-up, so you spend less time staring at a blank draft when a project is quiet.

The plans run Free, Starter, Growth, Pro, Agency, Scale, Enterprise and Unlimited, alongside lifetime options: Starter lifetime, Growth lifetime and a bring-your-own-SMTP lifetime tier. If you already have sending infrastructure you like, that last option lets you keep it while still using the finder.

Technical access also changes with tier: API, MCP, webhooks and CSV export. A freelancer rarely needs all of it at once, though CSV export is useful for keeping your own record of who you contacted, and the API matters if you ever build a small internal list tool.

The objection is fair: a monthly contract that costs more than the work it brings in is a bad trade. The way round it is to treat the subscription as a trial. Run your normal outreach for a month on the smallest paid plan, count how many conversations started, and decide from that rather than from the feature list.

Lifetime tiers exist for exactly this worry, because they remove the recurring charge. If your outreach is steady but modest, a lifetime option may suit you better than a monthly plan you keep meaning to cancel. Compare the allowance on each before you commit.

Keep your expectations about reply rates separate from the tool. What you control is whether the address is right, whether the message reaches the person who signs off, and whether the writing is clear enough to answer. Those three things are where your effort belongs.

Take Starter against Growth. Starter suits a freelancer sending a handful of first emails each month and testing whether direct outreach brings clients at all. Growth fits someone who has proved the channel and now needs more finds and sends per period without changing how the work is done.

Now take Starter against Starter lifetime. The monthly plan is the lower commitment and the easier exit if outreach does not pay for itself. The lifetime plan asks for one payment and removes the renewal question entirely, which matters if you dislike subscriptions more than you dislike upfront cost.

Whichever pair you weigh, check the same two numbers: how many finds and how many sends the tier gives you per period. Pick the one that covers your real monthly outreach with a little room, and ignore the tiers above it until your volume genuinely grows.