Which Mail Pro tier should a reseller put their name on?

Count the mailboxes you will hand to clients, not the seats in your own office. A reseller sells an outcome, so the number that sets your tier is how many sending addresses each client campaign needs and how much onboarding you absorb before the first sequence goes live.

Mail Pro's published lifetime tiers are Lifetime plus onboarding and Lifetime plus two mailboxes, listed on softwareprogrammer.app. Read them as an onboarding weight and a mailbox count rather than as feature locks. The rest of the tool, from sequences to tracking, travels with both.

Your margin sits between what you charge a client for a managed campaign and what the tier costs you once. Check that gap against how many clients you expect, because a lifetime tier rewards a reseller who keeps selling the same outcome to new accounts rather than one who resells a single login.

Both tiers give you the working parts: multi-step sequences on a schedule, sender rotation with warm-up, one inbox where replies from every client campaign land, and open, click and reply tracking. What separates the levels is the onboarding support and the mailbox allowance you pass on under your own name.

At the Lifetime plus onboarding level, you are buying the setup help that lets you take a client from a blank account to a live sequence without building the process yourself. That suits a reseller whose clients expect you to configure rotation and the first campaign rather than hand over credentials and walk away.

At the Lifetime plus two mailboxes level, the emphasis shifts to sending capacity you can allocate. Two mailboxes is a starting allowance, so plan how you split it across clients. If several accounts need their own sending identity at once, you will want to know how additional mailboxes are handled before committing.

The licence question outranks every feature comparison. A reseller's worst outcome is a tier that lets them send but forbids them from putting a client's domain behind the tool. Ask directly whether client use is permitted under your own brand, and get the answer in writing before you pay.

Then ask what onboarding actually covers at each level. If a client expects you to set up warm-up, rotation and a first sequence, confirm whether that is included or whether you deliver it yourself. This is where the two tiers differ most in practice for a reseller.

Finally, ask how the tool behaves when a client leaves. Can you move a mailbox or a sequence to another account cleanly? A white-label partner needs to reuse the machinery, so the portability of settings and sending identity matters as much as the feature list you show a prospect.

Moving up from the two-mailbox tier buys sending room rather than new machinery. You already have sequences, rotation, warm-up and the shared inbox, so the step is about giving another client their own sending address without squeezing two campaigns through one mailbox and blurring the reporting.

Moving up from the onboarding tier buys less setup work on your side. For a reseller, that converts to time you can spend selling the next account instead of configuring the current one. Value it against your own hourly cost of setup, not against a feature count.

Whichever direction you move, the sequencing and tracking you demonstrate to clients stay the same. What changes is how much you carry yourself: mailboxes you allocate or onboarding you hand over. Choose the tier that removes the task you least want to repeat for every new client.