Sell cold email campaigns under your own name

Licences that forbid client use are the thing that stops most resellers dead, so start there rather than with the feature list. You are not buying a login for yourself. You are buying the right to run campaigns on behalf of the businesses that pay you, and the terms of that right matter more than anything on the settings page.

Once that question is settled, the pricing question becomes simpler. You are weighing a lifetime outlay against the work you intend to bill for: sequences built, mailboxes warmed, replies handled. Because the published tiers sit on softwareprogrammer.app as one-off lifetime payments rather than subscriptions, what you need is a clear picture of how many client mailboxes you will run before you commit.

Treat the purchase as a cost of goods rather than a subscription you can cancel. A reseller who sells the outcome has to know what the licence allows across several clients, how many mailboxes the entry tier covers, and what onboarding includes. Read the published terms before assuming anything about the scope of client use, because assumption is where resellers get caught.

Two lifetime tiers are published: one with onboarding and one with two mailboxes. For a reseller the difference is not cosmetic. Onboarding gets you set up so the first client campaign can be launched with the platform working as intended, while the two-mailbox tier tells you how much sending capacity is included before you need to think about adding more.

What you actually operate sit inside the platform: multi-step sequences and scheduling, sender rotation and warm-up, a unified reply inbox, and open, click and reply tracking. On a normal day that means building a sequence for a client, letting rotation and warm-up manage the sending, then working the replies from one inbox rather than jumping between accounts to find them.

If you sell outcomes to more than one client, weigh the mailbox allowance carefully. Two mailboxes may cover your own operation and one client, and that is often the honest starting point for a reseller testing the water. Onboarding matters more when you intend to hand work to a client or a junior operator later, so choose the tier against the next six months rather than the first week.

Does the licence let you use it for clients at all? That is the question a reseller asks first, and it is the right one. What you need is written confirmation that client campaigns are covered, plus clarity on how many mailboxes and how much sending the tier includes. Without that, a cheap tier is no bargain, because you cannot sell what the terms forbid.

Suppose the answer is favourable. Then the platform becomes an asset you build on: you run sequences for clients, handle their replies, and report on opens, clicks and replies from one place. What you sell is the work and the outcome, while the login stays yours. That model only holds if the licence genuinely permits it, so the doubt is worth resolving in writing.

Keep the doubt alive after you buy, too. If a client asks for a heavier sending week, or wants their own name on reports, check that against what the tier and the provider allow before promising anything. Resellers who get caught out are usually the ones who agreed to volume before reading the small print, not the ones who asked first.

Compare the tiers on the work you will bill for, not on the feature list you will show clients. The onboarding tier suits a reseller with a first client and no established process. The two-mailbox tier suits someone who already runs campaigns and knows roughly how many sender accounts they need to keep rotating through a normal working week.

Ask what growth looks like in either case. If you add a second client, does the mailbox allowance stretch, and what does the published path look like from there? The answer shapes whether you treat the entry tier as a trial or as a starting position. Resellers with a clear client pipeline should plan for the second mailbox before they need it.

Then price the work back against the licence. You are selling sequence building, reply handling and reporting, and the tier only has to cover the machinery behind that. If the published terms fit your client model and the mailbox allowance matches your pipeline, the decision is straightforward. If either is unclear, ask before you pay.