Choosing a United States Marketing account for your agency

Open the lifetime price list and the first thing you notice is that the tiers differ by channel count, not by client count. Three-channel lifetime, all-channel lifetime and agency lifetime sit in a column, and your instinct is to match the tier to the channels you actually send on for six or seven clients. Read the channel allowance as the shape of the workspace you get.

Read it against your client list rather than against the feature list. Each client you run outreach for needs its own sending identity, its own inbox view and its own trail back to the lead source. The tier you pick has to hold that separation without you rebuilding it by hand every month.

Read the price alongside the two costs that sit outside it. AI credits are charged separately, so they belong in your own comparison as their own line. Provider accounts for each channel are yours to hold, so the tier buys the workspace, not the right to send on any network.

In the three-channel tier you get the core loop: campaigns, an inbox and a CRM in one place, plus the channels you choose to connect. For an agency that mostly runs email and one social channel with a chat box, that covers the daily work of keeping a lead's history in one thread.

The all-channel tier widens the same loop to email, chat, social and SMS together, with booking and automation built in. That matters when a client's funnel moves between a social message and a text and you need the booking step to fire without a person watching it.

The agency lifetime tier is the one to read closely if you are running several clients at once. It is sized for the shape of an agency account, where the work is separated by client rather than folded into one stream. Confirm in writing what client separation the tier allows before you commit.

When you say the worry is one shared inbox mixing clients together, you are describing a setup problem, not a product flaw. It usually means the account has been organised around one sender and one reply address, so every client's replies land in the same place and the lead source becomes a guess.

The fix sits in how you structure the workspace before the first campaign goes out: one sending identity per client, one inbox view per client, and one CRM trail that records which channel produced the lead. That structure is the thing to test on a single client before you move the other five.

The same hesitation shows up when a tier promises channels but the agency has no provider account behind them. A channel slot is not provider approval, so line up the accounts you already hold and check each provider's sending rules yourself before you treat the tier as ready.

The step up between tiers buys channel breadth and the automation that runs across those channels. If your agency work is mostly email with an occasional social message, the wider tier is paying for channels you will not use yet, and the three-channel tier carries the same core loop.

Part of what you pay for is the separation itself: distinct sending per client, a CRM that keeps the lead source attached, and booking that fires inside the same workspace. That is the work you would otherwise rebuild in spreadsheets and shared passwords, and it is the part an agency feels first.

The rest of the cost sits outside the tier. AI credits are charged separately, and each channel needs an account you hold with that provider. Budget those as their own lines so the tier price is compared against the whole cost of running six or seven client streams.