Which tier suits your outreach cohort?

Cheapest is not the same as shortest. The platform lifetime tier is the entry option, and the two tiers above it add a fixed cover period on top of that platform access. So the question you ask is not which one costs least, it is how long you expect to keep working from the same address while you fill this cohort.

You set the tier against your calendar, not your budget alone. If your cohort runs over several months and you will send from the same address throughout, a term tier puts an end date on the plan and you know when to review it. If the address only has to last as long as the platform access, the lifetime entry does that job.

Note that the cover period and the platform access are separate things in the tier names. Read the tier names slowly, one against the next, and write down what each adds before you decide. That habit saves you buying more cover than your cohort needs, and it keeps the renewal date from surprising you later in the year.

Most coaches doing deliberate, small-list outreach do not need extra cover on day one. The platform lifetime tier gives you a private static IP held under your own credentials, which is the part that matters when you are writing to people who do not know you. Taking the entry tier means you can test the relationship before extending cover.

The 6-month tier suits a cohort that has a clear teaching calendar, such as a single intake that runs through a programme and finishes. You know roughly when it closes, and the cover period follows that. The 12-month tier suits a coach who runs overlapping cohorts through the year and does not want to think about the address in between.

Remote desktop access is included, so you can work from the same private address whether you are at your desk or travelling to a workshop. That matters for consultants who send follow-ups between sessions. Weigh how often you are away from your own machine before you pick, because it changes the working day more than the tier label does.

The objection you probably have is that templates read like a mail merge, and no IP changes that. An address gives your sending a steady identity, but the words still have to sound like you. Do not buy a tier expecting it to fix a message that reads as bulk outreach. The fix for that sits in your draft, not in the plan.

A second thing to check is what the service does not do. It routes your connection; it does not recover an account that a platform has already restricted. If you have lost access to a sending account, plan for that separately rather than hoping an address sorts it. Read the tier features as a connection product, not as account support.

Third, stock by country moves between orders, so confirm the location you need is available before you pay. And the term tiers finish on a renewal date, so put that date in your diary next to the cohort it covers. Both are ordinary checks, and both are easy to skip when you are keen to start sending.

Put the lifetime tier beside the 6-month tier and the difference is time. The lifetime tier carries the platform access. The 6-month tier adds a defined cover period, and the 12-month tier extends that period further. Same core connection in each case: a private static IP you hold with your own credentials. The variable is how long the plan runs before you review it.

Work an example. A consultant runs two cohorts a year and writes to a shortlist before each one. A term tier matched to the longer cohort means one decision a year instead of two, and a date to revisit. A coach who teaches on a rolling basis might prefer the longer cover. Someone testing whether cold outreach suits them at all should start at the bottom and extend later.

The IP is replaced while the term runs, so a plan is not frozen at the moment you buy. That matters if you change the country you send from or want a fresh address partway through a programme. Ask for the replacement rather than buying a second plan. It keeps your records simple and your spend tied to the tier you already hold.