What a private static IP costs an agency

Money here buys separation between clients, not a volume discount. You hold a private static IP with your own credentials, and remote desktop access comes in the same arrangement, so each client's sending can sit behind its own login instead of a shared inbox that mixes six brands together. The tiers differ only by how long cover lasts.

Seats are not the unit. One agency arrangement covers the work you describe, and the price you see on the tier table is the whole of what is quoted. Before you commit, map your client list against the countries you need, because the location matters as much as the term when you are proving where a lead came from.

Budget thinking for an agency is simple: one line in your costs against six or seven client retainers. What you are really buying is a clean audit trail, so that when a client asks which address a lead arrived through, you can answer without guessing. The published tier table carries the lifetime figures.

Three published shapes exist: platform lifetime, platform plus six months, and platform plus twelve months. The platform is the constant, and the two longer options add a fixed cover period on top. Which one fits depends on whether your client contracts run past the platform itself, and on how long you want to wait before reviewing the arrangement again.

For a working agency, the platform tier is the natural entry point when you are setting up separation for a handful of clients and want to test the workflow before committing to a longer period. The six and twelve month options suit agencies whose client agreements already stretch across a defined stretch of time and who would rather not revisit the decision mid-contract.

Access is the same across the board: your own credentials, remote desktop included, and the ability to have the address replaced during the term. That last point matters for agencies, because a client can change country or market focus partway through a campaign and the arrangement should follow the client rather than force a new purchase.

The doubt is the shared inbox, and it is a fair one. If six clients send through one login, replies blur, attribution breaks and one complaint can taint the rest. A private static IP with credentials held by you, rather than a pool, is the structural answer: each client's activity sits behind its own access, and remote desktop keeps the working setup in one place for your team.

What this does not do is fix a platform account that has already been restricted. If a client profile is banned, routing through a new address will not restore it, and you should say so plainly before a client assumes otherwise. The value is in keeping accounts apart from the start, not in rescuing one after the fact.

Treat the doubt as a process question. Ask which client sits behind which credential, write it down, and review it at the start of each campaign. That discipline costs nothing and does more for client trust than any single tier choice you can make at checkout.

Compare the tiers on term, not on features, because the features do not vary. Ask one question per client: does the contract end before or after the platform itself runs out? Where a client agreement is open-ended, the platform tier keeps your costs flat. Where a client has signed for a fixed stretch, the six or twelve month option lines up the cover with the work.

Against doing nothing, the comparison is between a shared login and a private one. A shared inbox costs nothing visible and costs plenty in misattributed leads and awkward client calls. The tier decision is secondary to that first choice, and an agency should settle the separation question before it haggles with itself over cover length.

Against a patchwork of other tools, the practical difference is that remote desktop and address replacement sit inside the same arrangement rather than across several suppliers. Fewer moving parts means fewer places for a client's sending to leak into another's. Read the tier table, pick the term that matches your longest client contract, and revisit at renewal.