Which LocalSMTP tier fits your outreach list?

You have probably already tested a mass sending tool, watched replies dry up, and wondered whether the problem was your template or your setup. The figure that matters here is not a daily send cap but the number of mailboxes you can sign into and keep separate. That count sets how many identities you can write from.

For a coach filling a cohort, that number maps onto how you segment your list. One mailbox for cold introductions, another for follow-ups, a third for the colleague who helps you. Each mailbox is a door you can open in a browser or a mail client, and each one is configured with standard SMTP and IMAP settings you control.

Warm-up and authentication checks sit alongside that setup, which is the part that makes a cold introduction worth writing at all. Your reply rate comes from the sentence you write, not from the tier. The tier only decides how many separate sending identities you have to work with as your list and your team grow.

The lifetime structure means you are not buying a monthly allowance that resets. You are buying a fixed set of mailboxes. That suits a coach whose list grows by hand rather than by import, because you add a mailbox when you genuinely need a new identity, not when a billing cycle renews.

At the Starter level you get five mailboxes. Five is enough for a solo coach running one offer to one small cohort, with a separate address for billing and a spare for testing a new opening line. You still get browser webmail for reading replies on a phone between sessions, and the same authentication checks apply.

Studio raises the count to fifteen mailboxes. That level suits a coach working with an associate, or someone running two offers to two distinct audiences and wanting each to write from its own address. The extra mailboxes let you keep a cold introduction separate from a warm follow-up without sharing one identity across both.

The Floor level gives fifty mailboxes. That is for a consultancy with several people sending under their own names, or a coach whose referral network has grown into a small roster of senders. Each person signs into a browser or a mail client with standard SMTP and IMAP settings, and the warm-up checks apply per mailbox.

Ask yourself what you are actually trying to fix. If your last attempt at outreach read like a mail merge, the problem was the wording, not the sending infrastructure. No mailbox tier will make a template sound like a person. The tier only gives you clean addresses from which to write the sentence you have already rewritten by hand.

The question behind the tier question is how many separate voices your outreach needs. One coach writing to one cohort needs one or two identities. A consultancy where three people each write to their own contacts needs three sets of mailboxes, each with its own reputation. That is a question about your team, not about a feature list.

Cookies and consent banners on a provider site should not distract from the decision. You are choosing a counting unit: mailboxes. If you cannot yet name the people who will write, you are not ready to choose a level. When you can name them, the tier is obvious, because each name needs its own mailbox and its own warm-up history.

Moving from Starter to Studio buys ten more mailboxes, not a better sending engine. Those mailboxes are useful in one specific way: each new identity can carry a different offer, a different audience, or a different person's name. The value appears only if you will actually write from them with a distinct voice, not as spare capacity you leave dormant.

Studio to Floor buys thirty-five more mailboxes. For a consultancy, that is the level where each associate can hold a personal address without sharing a login. For a solo coach, it is only worth it if the referral network has grown to the point where other people send invitations on your behalf. Otherwise you are paying for doors you will not open.

The extra mailboxes do not change how a message lands. Warm-up and authentication checks apply at every level, and placement is never assured at any of them. What changes is how many separate identities you can keep clean and warm. That is a capacity decision, made when your roster of senders outgrows the current count.