Choosing an SMTP mailbox tier for a small outreach list

Pricing here follows mailbox count, not message volume or contact records. That matters when you coach a cohort and write to a short list of names you chose yourself. You are not buying reach. You are buying a fixed number of mailboxes you can send from and read replies in, paid once rather than renewed each month.

Because the tiers are lifetime, the decision is closer to buying a tool than renting one. You pick Starter, Studio or Floor by counting how many separate addresses your work needs, then check the published tier table on softwareprogrammer.app for what each level includes. Prices sit in that table, separate from this page.

Two things sit outside the tiers and are priced separately. Extra services beyond the mailbox count carry their own cost, so read the table before you commit. And a mailbox is not a contact list. Nothing in the product supplies the people you intend to write to, so budget your own time for building that list carefully.

Three tiers are published: Starter with five mailboxes, Studio with fifteen, and Floor with fifty. For most coaches and consultants running one cohort, Starter is the natural first step. It covers a handful of sending identities without asking you to manage a large set of addresses you will not use.

Each tier gives you standard SMTP and IMAP mailboxes, so the same address works in your mail client and through the browser webmail that comes included. That matters when you are travelling between sessions or answering a reply from a phone between calls. Warm-up and authentication checks are part of the product, which helps you set a mailbox up properly rather than guessing.

Studio and Floor exist for people running several offers, several regions, or a small team of coaches sharing the work. If you are one person writing to a short list, buying fifty mailboxes buys you administration you did not ask for. Count the addresses you will actually send from this quarter, and choose the tier that matches that count.

The doubt is that anything sold as a mailbox tool will push you toward templates that read like a mail merge. It is a fair worry. A coach whose whole promise is personal attention cannot send mail that smells automated. The product itself does not write your messages, though, and it does not fill your list with strangers.

What you get is infrastructure: mailboxes that send and receive, authentication checks to help them set up correctly, and warm-up so a new address is not cold on day one. The words remain yours. Whether a message reads like a person depends on how you write it, not on which tier you bought, so the tool removes an excuse rather than the work.

One limit to hold clearly: inbox placement is not guaranteed. You can authenticate properly and still land in a spam folder, which is why a small, deliberate list matters more than a large one. Treat every mailbox as a channel you must earn attention through, and write as though the reader will decide in one line whether to reply.

Compare the tiers by what changes between them. Starter to Studio is a jump from five mailboxes to fifteen, which suits a coach who separates enquiries, cohorts and past clients into distinct addresses. Studio to Floor takes you to fifty, which only makes sense if you are coordinating other coaches or running several programmes at once.

Compare against your own habit instead of against a competitor's feature list. If you send a handful of personal notes a week from one address, a larger tier adds cost without adding capability you will use. If you run three offers and want each to come from its own address, the middle tier starts to look reasonable.

Finally, compare the whole cost, not only the tier price. Extra services are priced separately, so list what you actually need beyond mailboxes before you decide. Then check the published table on softwareprogrammer.app, match it to your count of addresses, and pick the smallest tier that covers the work.