Choosing an email finder and sender for your store

Your store's outreach budget goes toward one place where a chat finds a buyer's address and sends the message. You describe the brand or distributor you want, the tool returns candidate addresses with a verification check on each, and you approve the draft before it leaves. No separate finder subscription and no copy-paste between tabs.

The value shows up in the hours you would otherwise spend hunting for a wholesale contact, guessing at an address format, and rewriting the same introduction. On paid plans the number of finds equals the number of sends, so a month of supplier outreach is planned around one figure rather than two separate allowances you have to reconcile.

Pricing runs from a free tier through Starter, Growth, Pro, Agency, Scale, Enterprise and Unlimited, with lifetime options for Starter, Growth and a bring-your-own-SMTP tier. Those tiers are listed on the FINDSEND.EMAIL plans page and the lifetime tiers on softwareprogrammer.app. Match the tier to how many supplier conversations you actually open each month.

Two things separate the plans. The first is volume: how many addresses you look up and how many messages you send in a month. The second is how you send, because the bring-your-own-SMTP lifetime tier assumes you already have sending infrastructure. If you do not, the standard paid tiers carry the sending for you.

For a store chasing a handful of wholesale accounts, the lower paid tiers cover the work. Once you are running seasonal outreach to many distributors at once, the higher tiers make more sense because the find and send allowances grow together. The free tier is there to test whether the addresses you find actually belong to the buyers you want.

The lifetime tiers change the arithmetic. A Starter or Growth lifetime purchase removes the monthly reset question, while the bring-your-own-SMTP lifetime tier suits a store that already sends through its own mail setup. Read the plans page for what each tier includes, and treat the lifetime options as a separate decision from the monthly ones.

Before you pay, decide which suppliers and distributors you are actually targeting, and test a small batch on the free tier. Look at whether the addresses you get belong to named buyers rather than generic inboxes. That single check tells you more about fit than any feature list, because a store's outreach lives or dies on reaching a person who can agree terms.

Then think about your monthly rhythm. If you send in bursts around trade shows or seasonal buying, a monthly allowance that resets may not match how you work. If you send steadily, it will. Write down your realistic monthly number of new supplier conversations and compare it with the tier allowances rather than guessing upward.

Finally, decide who reads the drafts. The AI writes every email type, but a person still has to approve the text before it goes to a buyer. A store owner who will not read drafts before sending should either build that habit or expect some messages to sound unlike them. The tool supports the work; it does not replace your judgement about a supplier relationship.

Start on the free tier with the suppliers you most want to reach. Run a small set of finds, check that the verification step is doing its job, and send a few introductions. This gives you a real sense of how many of your target buyers the tool can actually surface before you commit money to a larger allowance.

When you hit the free limit, look at your send history and pick the paid tier that matches it. Because finds and sends are equal on paid plans, the number you choose should reflect both how many addresses you need and how many messages you will write. Moving up a tier later is straightforward if your supplier list grows.

If you already run your own sending setup, compare the bring-your-own-SMTP lifetime tier against the monthly plans before choosing. For most stores, the monthly Starter or Growth tier is the natural next step after free. The upgrade decision is about volume and sending method, not about a different product.