Choosing a plan when you fill cohorts by email

Money here buys a working routine rather than a database dump. You open a chat, describe the person you want to reach, and the tool finds the address and drafts the send in the same place. For a coach assembling a cohort of twenty or thirty people, that means one tab instead of a finder, a spreadsheet and a separate sender.

Plans run from a free entry point through Starter, Growth, Pro, Agency, Scale, Enterprise and Unlimited, with lifetime options published separately: Starter lifetime, Growth lifetime and a bring-your-own-SMTP lifetime tier. The right choice depends on how many people you contact in a month, not on how many features you can read about on the plans page.

Because the paid tiers pair finds and sends in equal measure, you are not buying a large pool of addresses you will never message. That suits a consultant whose list is short and deliberate. Read the plans page and the lifetime listings together before deciding, and compare each option against the size of your next cohort rather than a vague future one.

Each tier sets a monthly allowance of finds and sends, and the paid plans keep those two numbers matched so the list you build is the list you can write to. The free tier lets you test the chat and the drafting before you commit. Above that, the difference between plans is mainly volume, so pick the one that covers your real monthly outreach rather than the largest number available.

Every address goes through verification when it is looked up, which matters when you are about to write to a stranger about a paid programme. The AI drafts each email type, so a follow-up, an introduction and a reply can all be written without you starting from a blank page. API access, MCP, webhooks and CSV export are there when you want your own records.

Lifetime options change the shape of the decision. Instead of a recurring subscription you can buy Starter lifetime or Growth lifetime, or bring your own SMTP and use a lifetime tier built around that. For a coach who sends in bursts around cohort start dates, a lifetime plan removes the monthly renewal question, though it does not change how allowances behave inside a period.

The worry is fair: a message that reads like a mail merge will not get a reply from someone who has never heard of you. The tool writes the draft, but you approve it. That approval step is where a coach turns a generic paragraph into something that sounds like a person who has read about the recipient's work and has a reason to write.

Verification helps with a different part of the same problem. A verified address at the moment of lookup means your careful wording reaches an inbox rather than bouncing, so the effort you put into tone is not wasted on a dead contact. Recheck older addresses before a second campaign, since people move roles and a record can go stale after it was confirmed.

Nothing here promises that your message lands in the primary folder, and no drafting tool can promise a reply. Treat the draft as a first version, read it aloud, cut anything you would not say to someone's face, and send to a list you would be comfortable phoning. That habit does more for reply rates than any setting on a plans page.

Put two plans side by side using your own numbers. Count how many new people you contacted in the last three months, add the follow-ups, and compare that total with the monthly allowance on each tier. If your figure sits well below a plan's allowance, the larger plan is buying headroom you will not use before the period ends, and unused finds and sends are simply gone.

Then ask what happens when a cohort fills early or a launch slips. A coach with uneven demand may prefer a lifetime tier so the quiet months do not feel like wasted subscription. A consultant with steady outreach may find a monthly plan easier to adjust. Either way, the free tier lets you test the chat, the verification step and the drafting before any money moves.

Finally, weigh the extras. If you keep your own pipeline in a spreadsheet or a CRM, CSV export and webhooks matter more than a bigger allowance. If you already run your own mail server, the bring-your-own-SMTP lifetime option may fit. Choose on the workflow you will actually run each week, then confirm the current terms on the plans page.