Four decisions before your team sends a single prospect email

Four things sit in front of you: which tier you open on, how many named countries you can work at once, who reads the drafts before they send, and when you trust the contact data enough to widen the search. Take them in order rather than all at once, because each answer shapes the next.

For your two-person team the practical shape is a chat where you ask for operations managers in a country, get addresses checked at lookup, and send from the same screen. Nobody exports a list and hands it to a second tool. That joined-up step is what you are paying for, not volume for its own sake.

The paid plans give equal finds and sends, so the size you choose sets both how many contacts you can surface and how many messages you can put out in a period. For demo booking that symmetry matters: it keeps the search and the outreach in step rather than letting one run ahead of the other.

Free exists so you can see the workflow before committing. Starter and Growth sit below Pro, and their lifetime counterparts on the softwareprogrammer.app page give you a one-off route instead of a recurring charge. Pro, Agency, Scale, Enterprise and Unlimited widen the monthly allowance as your country list and contact count grow.

Every paid tier carries the same core behaviour: addresses checked at the point of lookup, AI drafting for each email type, and access through the API, MCP, webhooks and CSV export. What changes between tiers is the size of the monthly allowance on finds and sends, not the shape of the workflow itself.

A bring-your-own-SMTP lifetime option suits a team that already has sending infrastructure it trusts. If your engineering colleague has a sending domain configured, that tier lets you keep it while using the finder and drafter. For a two-person team without that setup, a standard monthly tier is the simpler place to begin.

Your worry is a list that looks large but holds no decision makers. The tool answers that by letting you ask for the role you want in the country you want, then checking each address before you use it. A smaller set of checked operations managers beats a wide export you cannot qualify.

Nothing guarantees the person still holds that role when your message lands. A check reflects the moment of lookup, and people move. Build a habit of confirming the contact against the company before a demo call, and let your reply rate tell you whether the targeting holds across your named countries.

The assistant writes drafts for every email type, which saves time on the first pass. Read each one before it sends, because the approved text is what reaches the recipient. Your own judgement on tone and the specifics of a prospect's operation is what turns a draft into a message worth answering.

Move up a tier when you are consistently using the full monthly allowance on finds and sends before the period ends. That is the signal your country list and contact volume have outgrown the plan. Moving up before that point pays for capacity you are not yet using.

Monthly allowances reset rather than carrying forward, so size the tier to your real month. A two-person team working three countries may sit comfortably on a mid tier, while a wider country list or a busier outreach rhythm points to Pro or above. Watch one full period before you decide.

If your team already runs its own sending setup, compare the bring-your-own-SMTP lifetime option against a monthly tier before upgrading. Work out which costs less over the months you expect to run outreach, then choose once and revisit only when your volume genuinely changes.