Comparing United States Marketing for a six-client agency

Channel count is the number that sorts the tiers, not the feature list. Each client you serve sends through email, chat, social or SMS, and every channel you connect counts against the allowance on the tier you choose. Count the channels across all six or seven clients before you compare anything else.

The second figure is how you keep client senders apart. Campaigns, an inbox and a CRM sit in one place, and booking and automation run inside the same workspace, so the separation you need comes from how you structure the workspace rather than from a separate product per client.

Credit spend is the third figure, and it sits outside the tier. Because AI credits are charged separately, your effective monthly outlay depends on how much automation your clients ask for. Estimate that before you set a retainer, not after.

Three-channel lifetime is the entry level, and it suits an agency testing the workspace on a small number of clients. You get campaigns, inbox, CRM, booking and automation in one place, but only three connected channels. If your six or seven clients each need email plus a chat box plus social, this level will fill quickly.

All-channel lifetime removes the channel ceiling, which matters when clients span email, chat, social and SMS at once. The same workspace holds all of them, so your team works from one place instead of switching tools per client. Each channel still needs your own account with that provider before anything can send.

Agency lifetime is the level built for the shape of your business: several clients, several senders, one workspace. It sits above the all-channel tier in the published structure, and it is the level to examine when your client list is the reason you are comparing platforms at all.

The worry is a shared inbox that mixes clients together, and it is worth testing directly rather than reading around. Ask how the workspace separates one client's conversations from another's, and whether that separation survives when two of your staff answer the same channel on the same morning.

Run the test on a live client rather than a demo. Put one client's email, chat and social messages into the workspace, have two people reply from it, then check whether anything leaks across to the second client. What you learn in an afternoon beats a feature grid.

Pricing is the other half of the question. The lifetime tiers published on softwareprogrammer.app are the source to read, and you should read them alongside your own channel count rather than in isolation. A tier that looks generous on paper can still leave you short once six clients are connected.

Moving up a tier buys headroom, and headroom is what an agency runs out of first. More connected channels means you stop rationing which client gets social and which gets only email. It also means fewer decisions about which channel to drop when a new client signs and brings their own stack with them.

The next tier does not buy provider approval. A channel count is not the same as a network agreeing to your sending, so every client's own account, reputation and rules still apply. Budget time for that setup per client, because it does not come with the licence.

Automation and booking come with the workspace at every level, so the step up is about scale rather than new machinery. If your bottleneck is the number of channels rather than the number of features, the higher tier is the one that answers your problem.