Reseller tiers for a white-label marketing platform

The cheapest tier and the one above it differ in one visible way: how many channels you may connect. That single number decides whether your resale offer can carry email, chat, social and SMS together, or whether you are selling a narrower package to clients who expect all four.

Start your reading there, then work outward. Campaigns, the shared inbox and the CRM sit in the same workspace regardless of tier, so the tier is not a features ladder for those. Booking and the automation rules are built in as well. What you are buying at each step is room to connect more channels.

Because the price list is lifetime rather than subscription, the figure you read is a one-off cost against infrastructure you will resell for as long as you keep the offer running. Treat it as stock rather than rent, and plan how many client engagements it must cover before it pays back.

The three tiers published on softwareprogrammer.app are three-channel lifetime, all-channel lifetime and agency lifetime. The names point at the same measure throughout. Read them as capacity, and check that the capacity matches the accounts you will open with each provider yourself.

Your choice turns on what you hand a client. A reseller selling one channel at a time, usually email with a contact record attached, can grow into the three-channel tier and keep the rest of the workspace quiet until demand appears.

Partners who present the whole product under their own brand, with chat, social and SMS alongside email, need the all-channel lifetime tier. It lets a single client workspace receive messages from every door the buyer already answers, with booking and automation sitting behind them.

The agency lifetime tier is for the partner running several client accounts rather than one. Read the published description of each tier carefully, because the brief here states the tiers are sized by connected channels, and you should confirm the client count and account structure with the seller before committing.

Whichever tier you pick, the work you resell is the outcome: a campaign sent, a chat answered, a booking taken, a record updated. Your client sees the result under your name, not a login to a shared account. Size the tier to the number of channel accounts you will run on the client's behalf.

The objection that stops most resellers is licensing. If the terms do not plainly permit client use under your own name, the cheapest tier is worthless however generous its channel count looks. Ask for that permission in writing, for the specific resale model you intend, before paying.

Second, each channel needs its own provider account that you hold. The platform gives you a place to combine campaigns, inbox, CRM, booking and automation, but it does not give you an email sender, a chat identity, a social profile or a phone number. Those relationships are yours to open and maintain.

Third, the AI features draw on credits charged separately from the tier price. Budget them as their own line, particularly if your resale pitch leans on automation. A lifetime tier buys the workspace, not unlimited use of every feature inside it.

Set the three-channel tier beside the all-channel tier and the decision is about breadth. If your clients buy a single channel from you, three is enough and the extra capacity sits unused. If they expect one place for email, chat, social and SMS, the wider tier is the one that matches the sale.

Set the all-channel tier beside agency lifetime and the question changes from breadth to volume. A partner running many client accounts needs the structure that supports them, not simply more channels. Read the published agency description and check how many workspaces or brands it covers.

Across all three, the constants are worth listing: campaigns, inbox and CRM in one workspace, email with chat, social and SMS, booking and automation built in, channels sized by tier, your own provider accounts for each channel, AI credits billed separately, and a personal taste for double-checking licence terms.

Work the numbers as a reseller would. Ask how many client engagements the lifetime price must serve, how many of those clients need more than one channel, and whether the licence permits each of them to be served under your name. Let the answers pick the tier rather than the tier names.