Pricing a platform you will resell under your own name

Start where the objection sits, because it decides the whole budget: does the licence allow you to put a client on the tool at all? A lifetime tier priced by channel count is only useful to you if the terms let your clients send under your brand, so settle that reading before comparing tiers.

Once that is clear, the shape of the spend is simple. You buy a lifetime tier sized by how many channels you connect, and the workspace holds campaigns, inbox and CRM in one place so the client's daily work does not need separate tools stacked beside it.

Budget for two things beyond the tier itself. Each channel you connect needs your own provider account, and the AI features are metered in credits charged as you use them, so neither sits inside the lifetime figure you pay for the tier.

Three tiers are published on softwareprogrammer.app: a three-channel lifetime, an all-channel lifetime and an agency lifetime. The dividing line is count, so the question is how many channels your client portfolios actually run on rather than how many sound impressive in a proposal.

A reseller whose clients mostly want email plus chat plus one social route can serve them from the smallest tier and keep the rest of the budget for credits. Somebody taking on broader briefs, where SMS and additional social accounts come up in the first month, will resent the ceiling almost at once.

The agency lifetime tier exists for partners handling several client workspaces rather than a single book of channels. Read that tier against your client count, not your channel count, because that is the figure that grows as you sell.

What makes a reseller hesitate is a licence that forbids client use, and that hesitation is correct. You are buying the outcome to sell onward, not a login you happen to hold, so the permission to serve clients under your own name is the thing that turns a tier into inventory.

Nothing in a tier list tells you that. It tells you channels, not rights, so treat the published lifetime tiers as half the picture. The other half is the terms attached to them, which are what your client's send depends on months after you have paid.

Read the terms with your own client arrangement in mind. If your clients send on your brand and you stay responsible for their content, the licence must permit that arrangement rather than merely permit your own sending.

Put the tiers on one line and your client book on another. Three-channel lifetime suits a reseller with a narrow, repeating offer. All-channel lifetime suits one whose briefs already cross email, chat, social and SMS. Agency lifetime suits a partner running several client workspaces instead of one.

Next to each tier, write the two outside costs: provider accounts you must open yourself, and AI credits charged per use. A tier that looks economical against a rival can lose that edge once credits are budgeted honestly for the volume your clients actually send.

The comparison that matters is lifetime tier plus credits plus accounts against what you charge a client per month. Do that sum on paper for your smallest and largest accounts, and the tier choice usually stops being a debate.